By the time you read this, the Japanese home decor industry may be on its way out.
In 2017, Japan surpassed China as the world’s largest home decor market.
China’s market is about to get a lot smaller, as more Japanese home-adorned items are replacing imported items.
A few years ago, I was invited to a conference by an advertising agency and the speaker introduced us to the Japanese industry.
We heard about how they had started building the first home decor company, the largest in Japan.
And we heard about the challenges they face as they struggle to compete in a market dominated by Chinese imports.
In this interview, we’ll take a look at the changing landscape of Japanese home decoration and share with you some of the things we’re seeing.